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Simply Nootropics Team Launches Tmrw, an 88-Ingredient Longevity Powder
The founders behind $50 million-plus supplement business Simply Nootropics have debuted Tmrw, a new brand whose hero product packs 88 ingredients into a single morning drink. Tmrw Daily retails at $119 for a one-month supply, or $89 a month on subscription.
The launch follows a 20-month development effort by the same team that built Simply Nootropics, the New Zealand-founded supplement company started in 2021 by Anthony Baxter and Stuart Vaughan.
Tmrw's flagship product, Tmrw Daily, is a drink powder formulated with NMN, A and B vitamins, taurine, CoQ10, and pro- and prebiotics, alongside other actives positioned around longevity and general wellbeing.
Pricing runs at $119 for a one-month supply, with a subscription option at $89 per month.
Baxter, who serves as cofounder and chief executive officer of both companies, said customers of Simply Nootropics had reported fatigue from managing multiple supplement products, prompting the team to build a brand around comprehensive nutrition delivered in a single morning drink.
Simply Nootropics, which has grown into a $50 million-plus business, has shifted toward a maintenance footing, with roughly 80 percent of the corporate team's efforts now directed at building Tmrw. This time the group is concentrating on the U.S. market.