Retail / article
Philippine retail market projected to hit $113.31b by 2035
The Philippine retail market is expected to expand from $79.23b in 2025 to $113.31b by 2035, driven by e-commerce, urbanization, and rising consumer spending.
The country's retail sector has been on a growth trajectory, with the market valued at $76.45b in 2024. According to a new forecast, it will climb steadily over the next decade.
E-commerce is a key factor reshaping shopping habits, as Filipino consumers increasingly turn to online platforms for convenience and wider access. Urbanisation is also expanding the customer base in metropolitan areas.
Technology adoption is another major engine, with digital payments now preferred by 70% of Filipino consumers. This shift is encouraging retailers to strengthen their digital infrastructure and online channels.
Many companies are adopting omnichannel strategies that blend physical stores with digital touchpoints, aiming to create a seamless shopping experience across formats.
With consumer spending on the rise, the market is positioned for sustained growth through 2035.