Fashion / news
Mulberry opens boutique at Shinsegae Duty Free Myeong-dong
British luxury brand Mulberry has launched a new boutique at Shinsegae Duty Free's flagship store in Seoul's Myeong-dong district, featuring signature leathergoods and accessories.
The store, which opened on 21 August, marks a partnership between Mulberry and Shinsegae Duty Free at the retailer's Myeong-dong flagship location in South Korea. The boutique introduces the brand's quintessentially British craftsmanship to duty-free shoppers in one of Seoul's busiest shopping districts.
Founded in Somerset, England, in 1971, Mulberry has built its reputation on high-quality leather goods and meticulous craftsmanship. The new boutique showcases iconic designs such as the Bayswater, Mini Alexa and Islington Bucket bags, alongside accessories including card holders and scarves.
The brand has also highlighted its commitment to sustainability, having achieved B Corp certification in 2024. This recognition underscores its focus on social and environmental responsibility.
To celebrate the launch, Mulberry is offering a promotional gift: customers who purchase bags, including totes and crossbody styles, will receive a Mulberry English Countryside Candle.