Beauty / news
Liht Organics targets travellers with exclusive beauty duos and serum launch
Singapore-based Liht Organics has expanded its travel retail lineup with two exclusive product duos and a new lash and brow serum, all formulated with high percentages of certified organic ingredients.
The company’s travel retail-exclusive (TREX) range now includes the Berry Delicious Lip Duo, which pairs two best-selling liquid lipstick shades: Berry Yogurt and Berry Brûlée. The lipsticks are free from carmine and fragrance, and contain 90% USDA-certified organic ingredients including shea butter, coconut oil and jojoba.
A second TREX set, the Dewy Duo, offers travel-size versions of Liht Organics’ award-winning Pore Perfection Primer and Youth Elixir Liquid Foundation. The duo is positioned as an on-the-go complexion solution, combining coverage with hydration, antioxidant protection and skin-nurturing benefits, with formulations that also contain up to 90% USDA-certified organic ingredients.
Beyond the duos, Liht Organics is adding the Lash & Brow Elixir to its core portfolio. The plant-based serum is formulated with 94.5% organic ingredients, extending the brand’s focus on cleaner beauty in travel-sized formats.
The launches reflect Liht Organics’ push to strengthen its travel retail proposition, with products tailored to the needs of consumers who want effective, organic beauty while on the move.