Kurate International expands Belle & Beau travel retail offer with new jewellery and watches

Kurate International has broadened its Belle & Beau travel retail proposition with a series of new product introductions and a revised brand presentation. The expansion centres on the brand's stainless-steel jewellery collection, which the company said has drawn a strong customer response.

Among the highlights is a multi-piece jewellery set containing five pairs of earrings and three necklaces, which is being launched specifically for the inflight channel. In addition, Belle & Beau has introduced four new watch products, spanning two styles and multiple colourways, including a metal strap design.

The wider collection encompasses necklaces, earrings and bracelets informed by current trends, such as colourful styles, pearl pieces and nautical influences. Supporting the rollout, Kurate has refreshed the brand's packaging with a new pink-and-white look, updated gift boxes and improved merchandising solutions.

Kurate said it will continue its gift-with-purchase makeup bag promotion through to 2027. Key Account Manager Sharon Edwards Smith noted that the TFWA World Exhibition remains a key opportunity to engage existing partners and introduce Belle & Beau to new customers across international travel retail.