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Glow Recipe Turns to Buldak's Spicy-Noodle Fame for $38 Lip Balm Duo
Glow Recipe has partnered with Buldak, the viral Korean spicy noodle brand owned by Samyang Foods, on a limited-edition two-piece Glass Balm set tinted after the company's Original and Carbonara flavors.
The Glow Recipe x Buldak Glass Balm Duo pairs two tinted versions of the skincare brand's lip balm with the sauce colors and flavor cues of Buldak's best-known variants, Original and Carbonara. It is priced at $38 and arrives as a limited edition.
Launch timing is staggered by channel. The set debuts on Thursday through TikTok Shop, then moves to sephora.com on Oct. 23 and reaches Sephora stores on Nov. 2.
Both partners bring sizeable social followings to the release. Buldak counts 2.3 million TikTok followers and has sold more than 92,000 products through TikTok Shop, while Glow Recipe, founded in 2014, has 1.9 million followers and has sold roughly 123,000 products through the app.
Glow Recipe cofounder and co-chief executive Christine Chang, who leads the brand with Sarah Lee, described the tie-up as a tribute to the food and culture the two Korean-American executives grew up with. "For us, this collaboration is a love letter to the foods we grew up with and the culture and global community that shaped us," Chang said.
The launch adds a food-brand partner to Glow Recipe's collaboration lineup, and pairs a skincare label with a noodle maker whose reach in the U.S. has expanded largely through social media.