Beauty / news
Enhanse Men's Skin Care Launches Into 20 Nordstrom Doors
Men's skin care label Enhanse is entering brick-and-mortar retail for the first time with a debut at 20 Nordstrom stores nationwide this Friday. The brand, founded by fashion veteran Evangelo Bousis, had previously sold only through Amazon and TikTok Shop.
Enhanse, founded by Evangelo Bousis, has spent the past two years building a presence on Amazon and TikTok Shop. The Nordstrom rollout marks its first physical retail distribution.
The assortment arriving in stores centers on Enhanse's best-selling touch-free formats, including the Mattifying Milk, the Super Moisture Firming Serum and Spray Gel, and the Super Clean Antimicrobial Skin Cleansing Spray. The Jet Set Face Self-Tanner is also part of the lineup, alongside kits such as the Premium Skin Care Routine, the Maxxing Routine, the Revive Routine and the Jet Set Routine.
At Nordstrom, Enhanse will sit alongside established men's beauty names Lab Series and Jack Black.
Bousis, who cofounded the fashion label Dundas with his partner Peter Dundas, said he favored a measured entry into wholesale. He described wanting to begin on a smaller scale with a retail partner that offered strong positioning, neighboring brands he admired and a younger shopper, adding that the choice of Nordstrom "felt right."
The expansion comes as Enhanse, which has an established millennial customer base, pursues a broader strategy of reaching younger male consumers.