Beauty / news
Dior Opens Immersive Miss Dior Pop-Up at South Coast Plaza
The French luxury house has transformed South Coast Plaza's Jewel Court into an immersive Miss Dior experience, open through Aug. 31. The pop-up features fragrance installations, heritage displays and a new campaign starring Natalie Portman.
Located in the Costa Mesa, Calif., shopping center's Jewel Court, the pop-up takes visitors on a journey through the world of Miss Dior with a series of flower- and fragrance-inspired spaces. One installation introduces Catherine Dior, sister of maison founder Christian Dior and the muse behind the original Miss Dior perfume.
The experience also offers a preview of the latest Miss Dior campaign film featuring longtime ambassador Natalie Portman, directed by French filmmaker Manu Cossu. An anime film titled "The Story of a Miss," created with French production company Remembers, is also on display.
In the "Making of a Miss" installation, guests can explore the craftsmanship behind the fragrance, including the signature houndstooth bow. The "Miss Dior Fitting Room" adds an interactive layer, combining fragrance discovery with a photo installation inspired by the Miss Dior universe.
The pop-up is open now through Aug. 31, offering shoppers a chance to experience the fragrance franchise's history, ingredients and artistry firsthand.