Travel / news
Dewar's Opens Speakeasy-Style Pop-Up at Singapore Changi Airport
Bacardi-owned Dewar's has launched an immersive speakeasy-themed pop-up at Singapore Changi Airport's Terminal 3, running through 16 September.
The Dewar's Speakeasy – Hidden in Plain Sight activation occupies a 36.3sq m space in a high-footfall area of Terminal 3. Designed with Art Deco-inspired details and theatrical elements, it features a fully operational cocktail bar at its center.
The experience is brought to life by three dedicated brand ambassador roles. 'The Scout' greets travelers outside the space, handing out gold-embossed Dewar's envelopes containing a secret invitation and password.
Inside, 'The Host' guides visitors through Dewar's whisky portfolio, offering personalized recommendations and special gifts. 'The Bartender' then leads the cocktail and whisky-serving experience, blending discovery with mixology.
Created in collaboration with Lotte Duty Free and Changi Airport Group, the pop-up marks the first activation of its kind for the blended Scotch whisky brand at the airport. It is scheduled to run until 16 September.