Retail / news
CDFG Releases 'From Traffic to Value' Consumer White Paper 2025-2026
China Duty Free Group has published its Consumer White Paper 2025-2026, examining consumer trends, category evolution and channel shifts in the global duty-free and travel retail market. The report aims to foster industry consensus on high-quality development.
The report, titled "From Traffic to Value," was released on Thursday by China Duty Free Group (CDFG). The company described the global duty-free and travel retail market as being at a critical stage of recovery and quality improvement.
The white paper systematically interprets consumer trends, category evolution and the logic behind channel transformation across the sector. It is structured in two chapters: the first outlines the current landscape of the duty-free and travel retail market, while the second offers a panoramic view of duty-free and tourism retail consumers.
CDFG said the aim of the publication is to build industry-wide consensus and jointly embark on a new journey of high-quality development. The document reflects a strategic shift from purely traffic-driven growth toward greater focus on value creation and deeper consumer engagement.
As the duty-free industry continues to adapt post-pandemic, the white paper is positioned as a reference for stakeholders looking to understand evolving consumer behavior and the changing dynamics of travel retail channels.
The full document is expected to be used by retailers, brand owners and industry analysts as a framework for navigating the market's next phase of growth.