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Andrea Lisbona Steps Down as Touchland CEO, Stays On as Brand Adviser
Andrea Lisbona has handed over the chief executive role at Touchland, the hand sanitizer brand she brought to the U.S. market in 2017 and sold to Church & Dwight in a deal worth up to $880 million. She remains with the company as founder and strategic adviser on brand, innovation and retail.
Lisbona, who built Touchland into a design-forward player in a category long dominated by utilitarian pump bottles, will serve as founder and brand, innovation and retail strategic adviser, according to her LinkedIn profile. In that capacity she is to advise on brand strategy, product development, retail partnerships and growth initiatives.
The leadership change follows Church & Dwight's 2025 purchase of Touchland, a transaction valued at up to $880 million. As part of the deal, the founder was granted $50 million in restricted stock compensation rights, with half scheduled to vest in July 2026 and the rest in July 2027, contingent on continued employment. How her move affects that arrangement has not been disclosed.
Church & Dwight is now recruiting a general manager and vice president for Touchland to oversee global strategy, operations and financial performance. The role reports to Michael G. Read, executive vice president and president of the company's International and Specialty Products Division.
The transition comes as the owner pushes Touchland's international expansion. The brand entered the United Kingdom through Space NK in September, adding to existing distribution outside the U.S. in Canada and the United Arab Emirates.
At a September presentation at the Barclays Global Consumer Staples Conference, Church & Dwight outlined plans to take Touchland into China and Australia this year and to reach more than 20 countries by early 2027.