AI Marketing Strategies event returns Sept. 24 in New York City

The second iteration of AI Marketing Strategies is scheduled for Sept. 24 in New York City, kicking off at 10 a.m. The event, organized by Digiday, Glossy and Modern Retail, will bring together brand leaders, agency executives, analysts and technology providers.

The agenda will zero in on standout case studies and emerging practices from brands such as Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty. Discussions will cover product discovery, personalization and targeting, creative generation, and other areas where AI is becoming table stakes.

According to organizers, the conversation has shifted since the first event in February, when many marketers’ AI approaches were still nascent. In the intervening months, numerous iconic brands have moved from experimentation to strategies that put AI firmly in the spotlight—and increasingly in an agentic role.

Attendees can expect programming designed to cut through hype and focus on what’s actually working as AI reshapes modern marketing. The event aims to provide practical takeaways for marketers across industries and categories.